Imagiland for brands · Now casting
Make Your Customerthe Face of Your Brand.
Your next campaign star is your customer.They upload a selfie. A few minutes later they're the star of your advertisement, in your world.
Our Mission
To boost the engagement of your campaign by letting consumers become the characters in your brand’s story instead of just watching it.
See how it works
Ads get skipped.Nobody skips themselves.
Watched to the end
It's them on screen. Fifteen seconds nobody scrolls past.
The customer sees themselves owning your product
It's a use case demo, not a trailer. They just watched the answer.
Remembered
They didn't just see your advertisement, they were a part of it.
The old way
One model.Every customer.
Everything a campaign shoot delivers, without the scripting, filming or the 3-6 week production process. The model is your customer, and the content is your ad.
| What it takes | Model shoot | Your customer |
|---|---|---|
| Casting | Agency fees, day rates, and a model who isn't your customer. | Your customers are the cast. The person who buys is the person in the ad. |
| Location | Travel, permits and a day at one pool. | The pool, the rooftop and the boulevard, from one advertisement template that the brand aligns on. |
| Crew | Photographer, stylist, hair and makeup, lighting, retouching. | Nobody on set. No filming needed. |
| Turnaround | Weeks of planning, one shoot day, then retouching. | Minutes from selfie to finished film. |
| Variety | A fixed set of shots from a single day. New season, new shoot. | Every scene, fixed beforehand, no reshoot. |
| Rights | Model usage licensed by territory and term, then it expires. | Your product imagery and their consent, with nothing to renew. |
| Who's in it | A face your customers have never met. | The share-worthy campaign is something your customers take part in, not just something they are shown. |
When it runs
The moments you want consumers to be seen in with your brand.
- Big releasesA new collection or a status piece people buy to be seen in, with every early buyer starring in the campaign.
- Seasonal momentsEid, Christmas, wedding season, the World Cup: when people are already dressing up and posting.
- Publicity pushesWhen the brand needs reach, and the customers carry it for you.
Where it runs
In person and online, wherever they already meet you.
- On the packScan the wrapper and go on an adventure with the mascot.
- On the feedA post that ends with “now you try”.
- At the pop-upTen seconds at the stand and they leave with a film, not a flyer.
What you get
A campaign your customers make for you.
No generation, no pay
You pay per film a customer actually makes. If nobody uses it, the campaign costs you nothing.
Your template, approved once
Every film is built from a template you sign off: your product, your scenes, your wording. The only thing that changes between customers is their face.
Accuracy audit before launch
Before launch we run a random sample of customer faces through your look and hand you every result: different skin tones, ages, and body types. You approve the accuracy before a single customer sees it.
Your demo
See it with your own collection.
Send us one campaign image. We'll send back a film starring someone from your team, so you can see it before you decide anything.
Get a demo for your brand